brand identity, packaging, digital design

I Giardini del Lago

  • client
    I Giardini del Lago
  • year
  • category
    brand identity, packaging, digital design
  • Photography
    studio magenta

A farm born in the green context of Varese "the garden city". The land where they grow their products has wonderful views of the lake. Their logo had to enclose these elements, so we decided the concept of green to be represented by the element of leaves, as the essence of plants, and we wanted to play with the concept of reflection to represent the lake.
For the study of identity and application for packaging, simple but characterizing elements have been used, which recall the genuine products of nature with their unique flavors: a pattern of leaves that recall the logo, the choice of two fonts with a strong and recognizable character, the use of only two colors and a set of icons.

Font e set di icone
all works