• Client

  L.e.v.a.

• Year

  2020

• Category

  Brand Identity

A logo for an operational activity in the Supply Chain and Logistics area, both at production and transport and warehousing companies. The first question that arose was: what are the main aspects of such activity? Many concepts and keywords have emerged, such as growth, invisible presence, organization, simplification...but the word that encloses them all and seems to be part of all these elements is the spatial and temporal organization given by the passing of time. This aspect of the work is represented in the logo by these vertical bars that organize and give rhythm and it is underlined by the choice of a monospaced font to strengthen the concept of organization, where each element has its own defined space-time.