• client

  Milagro

• year

  2016

• category

  brand identity

• Photography

  studio Magenta

Designing a logo for a winery puts us in front of the dilemma of whether the logo should be linked to the current taste or more to the tradition we are used to. The answer was easy for the people to whom the winery belongs, a family, a family that grew up in that place where the vineyards are located and that knows the territory very well. The winery was born with them and you could say that the most obvious answer was to use a logo with a current taste, but in that family you can really feel the tradition enclosed in the countryside and you can see the future of the winery pass from one generation to another and therefore this could only lead to develop a sort of coat of arms. A representation of something that will be handed down. The coat of arms comes from this interweaving of the vineyards that have the grape itself as their seal.