brand identity

In-visible lab

  • Client
    In-visible lab
  • Year
  • Category
    Brand Identity

Behind the study of light there is a concept that works on the invisible to make everything visible. From this fascinating aspect of light – it being so ephemeral and tangible at the same time – we started to design the logo for In-visible lab, a lighting design studio. The line that divides and connects the two parts of the "in" and "visible" logotype has been accentuated to emphasize the concept of light as an invisible element that makes everything visible, just like the work of lighting designers, a sometimes invisible behind-the-scenes work to create and define what is the concrete space, the visible space.

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