• client

  Comune di Jesi

• typology

  competition

• year

  2018

• category

  brand identity

The logo of a city must represent its history and its essence. In fact, starting the design of the logo the pencil traces the features of the symbol of the city: the crowned rampant lion that contains the amazing history of the city and its origins. The line focused on the lion's muzzle and crown, analyzing its characteristics, reproducing a stylization that wants to recall the emblem of the city and become its symbol. Stylization leads to the creation of a recognizable symbol that can be used on today's various supports. The new logo aims at joining the historic coat of arms of the city to reinvigorate its features and give new impetus to communication.